Privacy policy

This Privacy Policy explains how we collect, use, and protect your personal data when you use our website or services (“Services”).

We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (GDPR).

By using our Services, you agree to the terms of this Privacy Policy.

1. Who We Are

We are the data controller responsible for your personal data when you use our Services.

For any questions or to exercise your data protection rights, please contact us using the contact form on our website.

2. Personal Data We Collect

We may collect and process the following personal data:

Identity and Contact Data

  • Name
  • Billing and shipping address
  • Email address
  • Phone number

Financial Data

  • Payment details (processed securely via third-party payment providers)

Account Data

  • Username and password
  • Preferences and settings

Order Data

  • Products purchased, returned, or viewed
  • Transaction history

Technical Data

  • IP address
  • Browser type and version
  • Device information
  • Cookies and tracking data

Communication Data

  • Messages you send to us via email or contact forms

Usage Data

  • How you use our website and interact with our Services.

3. How We Collect Your Data

We collect personal data:

  • Directly from you (e.g. when you place an order or contact us)
  • Automatically through your use of our website (cookies and analytics tools)
  • From trusted third parties such as Shopify, payment providers, and delivery partners.

4. Lawful Basis for Processing (GDPR Requirement)

We only process your personal data when we have a lawful basis, including:

  • Contract – to process and fulfil your orders
  • Legal obligation – to comply with tax, accounting, or legal requirements
  • Legitimate interests – to improve our Services, prevent fraud, and market our products
  • Consent – for marketing communications and certain cookies (where required)

5. How We Use Your Data

We use your personal data to:

  • Process and deliver your orders
  • Manage your account
  • Provide customer support
  • Improve and personalise your shopping experience
  • Send order updates and service communications
  • Send marketing communications (only where you have opted in)
  • Prevent fraud and ensure website security
  • Comply with legal obligation.

6. Sharing Your Data

We may share your personal data with:

  • Shopify, which powers our store
  • Payment processors (to handle secure transactions)
  • Delivery and fulfilment providers
  • IT, analytics, and marketing service providers
  • Legal or regulatory authorities where required by law

We only share data when necessary and ensure appropriate safeguards are in place.

7. International Transfers

Your personal data may be transferred outside the UK or EEA. Where this occurs, we ensure appropriate safeguards are in place.

8. Data Retention

We only keep your personal data for as long as necessary, including to:

  • Fulfil your order
  • Meet legal, tax, and accounting requirements
  • Resolve disputes
  • Enforce agreements

After this period, your data is securely deleted or anonymised.

9. Your GDPR Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data (“right to be forgotten”)
  • Object to or restrict processing
  • Request data portability
  • Withdraw consent at any time (where applicable)

To exercise any of these rights, please contact us using the contact form on our website.

10. Cookies

We use cookies and similar technologies to:

  • Enable website functionality
  • Improve user experience
  • Analyse site traffic
  • Support marketing (where consent is given)

You can manage or disable cookies through your browser settings or cookie preferences tool.

11. Marketing

We may send you marketing emails if you have opted in.

You can unsubscribe at any time using the link in our emails or by contacting us via our contact form.

12. Data Security

We take appropriate technical and organisational measures to protect your personal data. However, no system is completely secure, and we cannot guarantee absolute security.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and recommend reviewing their privacy policies separately.

14. Complaints

If you have concerns about how we handle your data, please contact us via our contact form.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last updated” date.